Thursday, February 08, 2007

The Treasures of Lebanon!


Assignment: Direct mail invitation for fundraiser event. >> Name: Treasures of Lebanon - Tissue Book >> Agency: TBWA\RAAD >> Client: Trillion for Lebanon >> Art Director: Sakib Afridi, Sandeep Fernandes, Bassam Doss >> Copywriter: Bassam Doss, Sandeep Fernandes, Sakib Afridi >> Agency Producer: Kishore Ramchandra

4 comments:

Anonymous said...

I'm quite sure, they didn't knew - but it has been done before by heye, Hamburg for UNESCO. Has won several prices...

http://www.adforum.com/creative_archive/2004/aw37_andy/reel_detail2.asp?ID=37813&TDI=VDRlGmfc&PAGE=1&bShop=&awcat=&ob=intlevel&awid=

Anonymous said...

Hmm...the only thing that is similar is the fact that they're both books. The ideas are very different. One has torn paper pages (everything is gone) and the other has tissue papers (wipe their tears). Theyre pretty different to me.

Anonymous said...

Same idea, different execution: something worthy has been replaced (or torn out) to show, something has been distructed or stolen or what ever.

Zeid Nasser said...

Well done. Linked to an blogged at AdBlogArabia