Assignment: Direct mail invitation for fundraiser event. >> Name: Treasures of Lebanon - Tissue Book >> Agency: TBWA\RAAD >> Client: Trillion for Lebanon >> Art Director: Sakib Afridi, Sandeep Fernandes, Bassam Doss >> Copywriter: Bassam Doss, Sandeep Fernandes, Sakib Afridi >> Agency Producer: Kishore Ramchandra
4 comments:
I'm quite sure, they didn't knew - but it has been done before by heye, Hamburg for UNESCO. Has won several prices...
http://www.adforum.com/creative_archive/2004/aw37_andy/reel_detail2.asp?ID=37813&TDI=VDRlGmfc&PAGE=1&bShop=&awcat=&ob=intlevel&awid=
Hmm...the only thing that is similar is the fact that they're both books. The ideas are very different. One has torn paper pages (everything is gone) and the other has tissue papers (wipe their tears). Theyre pretty different to me.
Same idea, different execution: something worthy has been replaced (or torn out) to show, something has been distructed or stolen or what ever.
Well done. Linked to an blogged at AdBlogArabia
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