Friday, March 30, 2007

Cancer Patients Aid Association

Advertising Agency: Touchstone Advertising >> Agency Location: Mumbai >> Art Directors: Shoeb Shaikh & Zahid Shaikh >> Copywriter: Shoeb Shaikh >>

1 comment:

DK said...

The concept is OK but the execution is poor. Owing to the poor choice of font, the copy could lead viewers to a totally different interpretation. If they wanted viewers to feel the weight loss is a scary factor not a dream-come-true, they should have chosen a different font instead of adding the 'sad' explanation in the parentheses.