Saturday, March 24, 2007

Globus - Beautiful Prices!

Advertising Agency: Ogilvy >> Agency Location: Frankfurt, Germany >> Creative Directors: Helmut Himmler, Lars Huvart >> Art Director: Helmut Himmler >> Agency Website: >> Copywriter: Lars Huvart >> Graphic Design: Simon Huke >>


shedwa said...

I love the art direction in these, but what's with that last one? Are they trying to reach the past?

DK said...

shedwa, I think it is like,
beautiful things=art=masterpiece/painting
kind of idea.

In addition to that, the ads are actually showing the related products of the 'beautiful(they believe)' art.

1. neon art - light bulbs (since it is too small, I can't see well. but I could guesse it.)
2.some colorful drawing - color pencils
3. reflected beauty - cleaning stuff (possibly window cleaner)