Advertising Agency: Ogilvy >> Agency Location: Frankfurt, Germany >> Creative Directors: Helmut Himmler, Lars Huvart >> Art Director: Helmut Himmler >> Agency Website: www.ogilvy.de/ >> Copywriter: Lars Huvart >> Graphic Design: Simon Huke >> 
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2 comments:
I love the art direction in these, but what's with that last one? Are they trying to reach the past?
shedwa, I think it is like,
beautiful things=art=masterpiece/painting
kind of idea.
In addition to that, the ads are actually showing the related products of the 'beautiful(they believe)' art.
1. neon art - light bulbs (since it is too small, I can't see well. but I could guesse it.)
2.some colorful drawing - color pencils
3. reflected beauty - cleaning stuff (possibly window cleaner)
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