communication from across the planet!
1. Artisan Dream2. Artisan Dance3. Artisan Leisure4. Artisan Mystic5. Artisan Pleasure=)
i don't know the exact words (my english is a little rusty), but what this campaign tries to communicate is that the beer is "hand made" ("artesanal" means "kraftsmanship" or something like that). so te copy below reads something like "beacuse what's hand made is unique. MAESTRA is unique".i don't particularly like the campaign, specially because it's message is not universal at all. the elements selected to show things thar are hand made are very known to spanish and latin viewers, bue i don't know if anybody else knows these things.the ads say (from top to bottom): "hand made dreams", "hand made dance", "hand made leisure", "hand made mistique"and "hand made pleasure".i hope this post helps you understand the ads.Murphy.
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