This campaign for Mestra was mailed in last week. I have no clue as to what these ads are all about. Can anybody help with the translations or explain what the idea here is?
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- CHENNAI, TAMILNADU, India
- sandeep makam is currently 32, lives in chennai, india and is the managing partner at be positive 24, a full service communications agency.
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2 comments:
1. Artisan Dream
2. Artisan Dance
3. Artisan Leisure
4. Artisan Mystic
5. Artisan Pleasure
=)
i don't know the exact words (my english is a little rusty), but what this campaign tries to communicate is that the beer is "hand made" ("artesanal" means "kraftsmanship" or something like that). so te copy below reads something like "beacuse what's hand made is unique. MAESTRA is unique".
i don't particularly like the campaign, specially because it's message is not universal at all. the elements selected to show things thar are hand made are very known to spanish and latin viewers, bue i don't know if anybody else knows these things.
the ads say (from top to bottom): "hand made dreams", "hand made dance", "hand made leisure", "hand made mistique"and "hand made pleasure".
i hope this post helps you understand the ads.
Murphy.
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