Donors Wanted!

Category: Public Service
Agency: Duval Guillaume
Client: National Association for Organ Transplant
Headline: We don't have enough donors.
Country: Europe

This sweet and effective campaign was done by a European Agency named Duval Guillaume in Brussels. I don't know how many people in India would really get the idea behind this campaign because we are not used to the ticket or token system that is widely prevalent across Europe and the United Kingdom. This campaign shows patients waiting with tickets awaiting their turn to get an organ transpalnt just like a movie ticket or a ticket for a ride on a train or bus, etc. Somewhere down the line, the needs and wants of people are the same across the planet.