An Eye for an Eye!

Product: Eye Care Service
Headline: Various
Agency: Almap BBDO
Client: Eye Care Foundation
Country: USA

I still remember the first time I saw this campaign when it won a Cannes Lion a few years back and I went woah! It was art direction that simply took my breath away the instance I saw the campaign. I've always believed that great art-direction has the instant ability to make even an OK idea look extremely stunning. This campaign is a pure demonstration of an average idea made to look like a billion dollars through stunning art. Something we copywriters can only dream about but need art to help us make it come to life! :)