If there's one name in Brazilian Advertising that everybody on the Advertising Planet knows, it must be Marcello Serpa. Over 40 Cannes Lions, some 21 D&AD's, about 30 One Shows and still just in his 30's. Is he human or is there something else, I don't understand? He's created most of his magic at Almap BBDO
Among the selected group of clients who have worked with Almap/BBDO, we can find names like Audi, Antarctica, Patagon, Volkswagen, Miller Beer, Mizuno, Bayer, Havaianas, Pepsi, Visa and many more. The situation of Volkswagen is extremely special given the fact that in almost all the other countries the VW's account is handled by DDB Worldwide or its affiliated companies, but not in Brazil, where the advertising of VW is operated by Almap/BBDO (Penteado & Wentz, 2000).
Check out this recent campaign for Volkswagon done by the Marcello Serpa Team. This man is simply brilliant!
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