Category: Household Goods
Client: Perlana
Agency: Unknown
Headline: Keep the strength of black alive.
Country: Unknown
This campaign picked up a Silver Award at the Eurobest Awards 2005. Great art but I still don't get the headline that reads "keep the power of black alive"? Maybe this is one of those products that help keep your clothes in their original color or something. Anybody got a clearer opinion on this campaign? I think this was done in Argentina or Brasil.
4 comments:
Perlana is an Italian soap for black clothes.
The agency is D,L,V, BBDO - Milan
love it - awesome, dark, on the point,
the product is special detergent for dark clothes. with that as the premise, i think this ad is executed wonderfully. strong art direction. the line could probably use another tweak though to deliver the message clearer, simpler.
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