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COPYWRITING - this is it!
These ads were written by a genius named Indra Sinha during the floods in Orissa a few years ago. Work like this is never done today. A sad truth that great copy or the power of the written word has succumbed to more so called or considered important things like a visual, stunning art, great photography, amazing photoshop talent and stuff like that. Quite simply put, it is the death of copywriting in its original format. No wonder writers like me have no source of inspiration to turn towards in this day and age...
These ads were written by a genius named Indra Sinha during the floods in Orissa a few years ago. Work like this is never done today. A sad truth that great copy or the power of the written word has succumbed to more so called or considered important things like a visual, stunning art, great photography, amazing photoshop talent and stuff like that. Quite simply put, it is the death of copywriting in its original format. No wonder writers like me have no source of inspiration to turn towards in this day and age...
2 comments:
Wow. Indra Sinha. Haven't heard that name is a while. Truly one of the all-time greats.
I hate to contradict you, because these ads are wonderful, but I did not write them. Best, wishes, Indra
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