s i m p l i c i t y . . .

I remember the number of times, we creative people at agencies are constantly cribbing about the fact that we have to come up with campigns even when the client does not have a budget for a lavish shoot of any kind. I wonder if this campaign came up because the client had no money to shoot or if this was just pure genius of coming up with a campaign irrespective of all the other factors like what budgets, which photographer, what medium, how big is the ad, etc, etc.