This ad from VVL BBDO reminded me of the Malboro Man Ad done by Piyush Pandey that won a One Show and a Cannes Lion a few years back. I really like the fact that somebody has brought out the point that most parents continue smoking in front of their kids without caring about how much they will be imitated when the kids grow up. Though I've seen a few other campaigns on this issue, this one struck a chord with me.
1 comment:
wish there would have been and more twisted headline, but in the same marlboro font - something like "some role models aren't that cool on the second view" (i'm not a copywriter)
Post a Comment