Sambit Mohanty from Vyas Gianetti Creative is the creative brain behind this ad that won an Abby Gold & a New York Silver recently. The ad was done while he was at Publicis. This is an absolutely amazing idea. Congrats, Sambit!
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3 comments:
I don't think it's all that creative. People in the martial arts have a saying, "A lot of people come in through the door. The punks go out through the window." Or something like that. It looks like they just turned it into an ad.
i think this one's brilliant.
good!!! but i have seen a campaign for some gym in the one show where the entry door is smaller and the exit door is bigger.
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