Well yet another mindless use of women as sex objects in this campaign done by Jung Von Matt, Germany. This campaign for matchbox (a company that sells miniature cars - like hotwheels in India) shows scantily clad women next to miniature cars.
The explanation from the agency remains that the ad is not targetted for kids who genearlly buy these cars but for adults who wish to own miniatures as collectors items. The women are supposed to represent the women and awesome car fixation! No matter whom you're selling to, I guess this campaign is absolute rubbish for me! Simply Mindless!
3 comments:
You completely missed the point. It's all about the irony of these stupid car models that usually sit on top of cars and motorcycles in magazines. Am I wrong?
No, Cranix, you're absolutely right...It's a joke on the old cliché of using beautiful women to sell cars. The only shame here is that it's the same ad three times; and it's just so lame whenever such a small idea receives such balley-hoo.
I agree that the car show poses is the point, but they should have expanded on the cliché, doing a car wash situation for instance...
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