This is a print campaign for an Indian Calligraphy Website, www.achyutpalavcalligraphy.com. The campaign was done by the team at Grey Worldwide India Ltd. The headline reads " Even bad copy deserves to look good." Do you think a campaign like this really works?
5 comments:
A half baked one...
Just for attention sake they have used such words...
They assume,
filthy words = bad copy
If they have used some bad copy with spelling mistakes, bad formatting, a sucking product, then maybe it would have made some sense.
This campaign doesn't work, but the campaign they blatantly stole the idea from does work, see Veer's type ads, page 35 of this PDF: http://www.veer.com/download/pdf/veer200511.pdf
This campaign doesn't work, but the campaign they blatantly stole the idea from does work, see Veer's type ads, page 35 of this PDF: http://www.veer.com/download/pdf/veer200511.pdf
(sorry I don't know if I did a double post I didn't get a post confirmation)
Hmmpf!!
Getting inspired is one thing.
Blatantly stealing is another.
What sort of a set up is Grey in India anyway? Sad.
Stolen or not, this kind of ads work only if they are really relevant to the message and i think they are relevant and clear here
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