Z II E II B II R II A II crossing

Another creative from Ogilvy Mumbai for the Mumbai Traffic Department but it just seems way to dated for my liking. If this Ad was done say 3 years ago, I would have said nice but I just don't get the feeling that it is something that hasn't been tried before. This whole image manipualtion thing does not have the impact of a creative that hits you unexpectedly or in that manner.