This really nice Guerilla Effort from Grey in India is sure to turn a few heads and hopefully members of the International Jury at the Ad Festivals. The effort for Childcare, India aims to help more than 20 Million Indian Children who beg on the streets each day. I love the fact that it depicts the true reality in the way we deal with them - push them away. Great use of medium and an equally amazing message too. Stunning work! VIA
2 comments:
Wow, that's really cool and hopefully effective. Thanks so much for keeping us up to date on all the clever stuff going on in India (and beyond). I think it really helps reshape people's understanding of the country.
That's really cool, and hopefully effective.
Thanks for keeping us informed about all the clever stuff happening in India (and beyond)!
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