Lowe, Delhi comes up with this campaign for Woodland Climbing Shoes. That's the first time I've heard of a category called 'Climbing Shoes'!!. The team behind the effort include Priti Nair, Mohit Arora, Kailash Saraban, Rohit Sahu and Monish Gupta. My only crib with this idea is if everybody will get it. And even if they will, what's one good reason why I need to buy a pair of these shoes?
5 comments:
from ihaveanidea
I like the creatives! I guess its targeted at the trekkers and rock climbers. Besides people would buy a shoe even if the technology is not relevant to them, like Reebok Pump! In Mumbai I can only think of using the climbing shoes to climb the railway bridge.
They're quite useful if you live in Africa.
Seriously, I think this kind of ad would be way more effective if it showed the product. I know what a climbing shoe is supposed to do, but I want to know how it's made, how comfortable it is and how it looks. Don't you?
Great creativity..i always feel comfortable with Nike shoes,have to try out woodland shoes..as i like to trek often.
Really Great! Excellent work.
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