This campaign for a German Newspaper called Frankfurter Allgemeine left me completely puzzled about its message or the idea behind the campaign. Can anybody help in explainin what the campaign is trying to show or say? Danke!
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4 comments:
Ad 1:
The Place where the guy is sitting is the test area where cars are tested by passing wind smoke. These are generally done to make the car design more aerodynamic...
Ad 2:
The Spherecraper(whatever) gives a 360 degree view of whatever, for the journalist reading it...(He..he..Thats all i could come up)
Ad 3:
I accept defeat...
drawing something upside down is not a thing from a clever mind...maybe a creative mind...
(in all probability, the painter could have even turned it upside down for drying)
Ad 4:
Now you know about the Legend of the Broken nose...
my inference...
all the objects in the Ads are of superior creation and all the clever minds behind the creation read the newspaper....
(but still, the Pharoah Ad beats me)
This campaign is quite famous within germany and runs for several years now. The claim reads: There's always a clever mind behind (FAZ newspaper).
Each ad shows a prominent (mostly german), reading FAZ. Although the beholder cannot see the featured person directly, they never ever use doubles or stunt men for it (that is the point making it kinda special).
Agency is Scholz and Friends afaik.
I agree with neodawn. It's about creative people (architects, engineers, painters, ancient builders), all they share same thing. They read "Frankfurter Allgemeine".
I think campaign is trying to explaint that this newspaper is writen for clever/creative people BY clever/creative people.
Ad 1: A streamlined newspaper: the wind-tunnel is used to streamline (decrease air-drag) for cars.
Ad 3: It basically signifies that the newspaper gives you a correct perspective, an upright image of an otherwise upside-down world!
I guess neodawn expains everything else pretty nicely.
I am a student from India, pursuing my graduation but obsessed with Advertisisng. I had done a few ads for my college campaigns. If you would be interested then please let me know.
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