World Water Day '06

Thanks to DuBois Matthias for sending in this new and amazing campaign to draw people’s attention on the drinking water problem: on World Water Day (tomorrow 22/03), more than 500 “Green Belgium stickers” (see attachment) are being stuck in washbasins in cinemas, pubs, restaurants, public toilets, universities, stations, cultural houses etc. The stickers appear this week in 9 Belgian cities and in Mexico City (where the 2006 World Water Forum was held).


Credits:
Product: Green Belgium
Title: Washbin
Agency: Duval Guillaume Antwerp
Media: Guerilla