Another campaign for the Health Council of Singapore done by FCB. I really like the fact that somebody has gone ahead and tried something new with the whole public service scenario. Does it work, is it going to stop me from smoking or even think twice about it, I dont really know. Does it work for any of you?? 
3 comments:
these ads are so-so to me. I was in Singapore and the images on the actual cigarrettes cases themselves were alot more compelling, not to mention downright in your face that left much more of an impact than these ads. I'm kinda confused by the whole thing...
ouchhh!
i agree with anonymous, this ad just reminded me that it was time for a smoke. useless.
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