Folgers, a chain of coffee shops in New York used steaming man hole covers to promote their shop. Holes that were cut out of the vinyl let steam rise through them. The headline around the coffee cup reads “Hey, City That Never Sleeps. Wake up.” Cool stuff that would definetely catch attention! VIA
3 comments:
hahaha.
i get it but is it neccessarily good placement? i dunno.
1. if it's not steaming, which sewers don't always do, does it then still promote hot coffee?
2. it's on a sewer! a SEWER! those things smell great, no? how delicious.
i like it, but i don't. hmmmm.
I LIKE!!!!
Great idea using the steam but...
...it is smelly sewer for the sake of coffee!
Adventurous & risky concept.
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