Hook, Line & Sinker!

Thanks to Brandon from BlattnerBrunner for sending in these posters done for a Lazer Sharp, a company that manufactures Fishing Hooks. According to Brandon, the main advantage of these fishing hooks is that they are so sharp, that they significantly reduce snagging and increase the odds of setting a hook when a fish bites.

The three individual posters were actually die cut before placement in a pattern that mimics its travel through the water. The poster is replaced once a week for a month with the idea that fisherman typically come into a specific store often enough to see the effect.