Monday, April 03, 2006

It's the paper, dumbo!




Thanks to Jason Haynes from O’Keefe Murphy Gaff for sending in this campaign for Reflex Pure White Office Paper. It is the leading office paper brand in Australia. I like the spin on paper jams and it's a great insight too! Most of us end up balming the poor printer so often, well this one works to shatter that myth!
The credits for this campaign are:
Client: Reflex
Agency: O’Keefe Murphy Gaff
Creative Director: Peter Murphy
Art Director: Jason Hynes
Photographer: Garth Oriander

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