IAPA by Ogilvy & Mather

This campaign for the IAPA (Indian Association for Promotion of Adoption and Child Welfare) by Ogilvy & Mather, Mumbai is definetely its most celebrated campaign in recent times. After wining at the One Show, the campaign has also won a Silver Lion in the Press: Public Awareness Messages category at the Cannes Advertising Fest recently.

The campaign features little children printed on an acetate sheet and the pages next to them show 2 drastic ends of where the kids could be. Like on a bed at home or on the streets, studying or working on the street or working on a construction site or playing with play blocks at home, etc.