To caution people against drunk-driving Vazir Breveries printed a graphic on the crown of their beer bottles. On opening the crown, the graphic of the car appears to be smashed. The reverse of the crown had the Don't Drink and Drive message. A really nice and innovative idea done by Art director, Sanket Pathare and Copywriter, Parixit Bhattacharya. Tuesday, July 04, 2006
Drink & Die!
To caution people against drunk-driving Vazir Breveries printed a graphic on the crown of their beer bottles. On opening the crown, the graphic of the car appears to be smashed. The reverse of the crown had the Don't Drink and Drive message. A really nice and innovative idea done by Art director, Sanket Pathare and Copywriter, Parixit Bhattacharya. 
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1 comment:
Good creative. But I'm styarting to doubt the effectiveness of such social message advertising. Does it work? Does it stop people from doing what they shudn't be doing? If yes, how many?
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