A DM idea for the launch of the film 'Find Nemo'. This little DM was sent to Media Planners across agencies. I've heard that this idea has been done before but I haven't seen it before. If you know where and when, a link would help!
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AFAIK, the first posting in the German Mac-forum macnews.de was on Sept, 19, 2003!
http://forum.macnews.de/forum/show?mid=80040.9516.-5602&s=iWpYsy7l1D
After this post "Nemo" became a synonym for an old news. Instead of "Nemo" you can also use <°///><.
http://www.apfelwiki.de/wiki/Main/MacnewsForum#toc4
Saatchi & Saatchi Auckland won a Silver Direct Lion at Cannes 2006 with this campaign:
http://www.canneslions.com/winners_site/direct/win_3_1_01561.htm
You can find the original picture here, but I'm not sure where the actual idea came from.
Very similar pictures went through blogspace just after Finding Nemo (1) was playing.
I've found this link for example, I am pretty sure that this is the picture I remember: http://www.asianjoke.com/pix/finding_nemo_sushi.htm
This is somewhat 'tasteless'.
It's a movie for kids.
Chopping up the hero and having him for lunch is simply disgusting.
But it's a cool DM idea :) although not appropriate for the product.
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