Thanks to Trilokjit Sengupta from Saints & Warriors, Mumbai (dig that name!) for the Sale at the Piramyd Megastore. I really like these ads for the fresh thought they bring along. I don't know if they would drag me to the sale but they definetely ensure that I know one is going on which is the objective of course. It's amazig how good stuff gets done when you work with really tight deadlines, like he was explaining. I saw these ads and was like 'wtf does that mean??!!' and they then made sense. Lovely stuff guys, congratz!Brand: Piramyd >> Copywriter: Trilokjit Sengupta >> Art: Raja Haldankar >> Agency: Saints and Warriors, Bombay
6 comments:
Had to take a look at the fine print. BRILLIANT...totally.
never thought a sale ad of all things, could make me smile!! the 'out-of-the-box' hall of fame has a new member. stand up and take a bow guys.
ironically, inspite the convoluted gibberish, the idea is still simple. delightful!
very pathetic idea i guess idea need more thinking. big guys campaign is not necessarily big or good. i think the above comments are made by agency itself. do more work idea next time.
thanx
heh heh. i guess the above comment can be one of the headlines in itself. personally i think its fresh. but what i would really like to know is did this campaign run? thats more important. what say sandeep?
Honestly though the visuals and the typography wasnt bad, the idea itself was the result of a contorted thought process of a crafty megalomaniac with dellusions of grandeur. Especially so to pitch that ad in a country like India...snob appeal at its hilt.
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