A press and outdoor campaign for a brand of men's clothing called Areeba (Meaning 'cheers' in Mexican) that's currently on in Chennai, India.
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- CHENNAI, TAMILNADU, India
- sandeep makam is currently 32, lives in chennai, india and is the managing partner at be positive 24, a full service communications agency.
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9 comments:
jejeje
Cheers in Mexican (spanish) is ARRIBA not Areeba.
I donno man, this niether makes me think Areeba is cool nor does it make me really wanna buy the shirts. What am I gonna do with Supernatural Dressing when it doesnt even look Super.
but what's supernatural dressing?
look at the ad...you'll find out what supernatural is!
yeah the guy doesn't show in the mirror. but so what?
nice idea. execution is very very poor. indian art directors have a looooooooooooooooooooooooooooooooooooooooooooooooooooooong way to go. this one could have done much more stylishly. sorry, no go.
The message this advert sends is that if you wear this line of clothing you become invisible, hence the lack of reflection in the mirror. There is NOTHING "supernatural" about NOT being noticed/seen or leaving an impression.
One more thing, legend has it that vampires do not have reflections in mirrors. *;)
VERY Bad Ad!
brilliance! super! Phenomenal! wow! masterpiece! cutting edge! kick ass! scintillating! trendsetting! visionary! breathtaking! ground breaking! fantastic! revolutionary! award winning! excellent! magnificent! Mind blowing!... sheesh... give me a break!
"I'm gonna haBe to agrI, areeba iZ by no mIns" ARRIBA
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