Nike ACG

To promote Nike ACG’s Fall & Holiday 06 apparel line, this campaign glorifies the gear and Team Nike ACG riders by making solid dramatisations of individual moves. The sculptures are carved from metal and fibre, just as the skis and snowboards, and are shot against milky white landscapes in a look that cements Nike ACG’s credentials as a premium outdoor brand.

Product: Nike ACG >> Title: ACG Fall 06 >> Agency: Wieden+Kennedy Amsterdam >> Country: Netherlands >> Creatives: Al Moseley (Executive Creative Director), John Norman (Executive Creative Director), Mark Hunter (Creative Director), Paulo Martins (Art Director), Oliver Frank (Copywriter) >> Other Credits: Account team: Feliciano Robayna, Patricia Cerda >> Art Buyer: Andrew Koningen >> Re-touching agency: TAG