A new campaign by Rediffusion DY&R for Airtel - A telecommunications company from India. The campaign promotes their late night talk facility where subscribers can make calls for just 10 paise per minute!
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- CHENNAI, TAMILNADU, India
- sandeep makam is currently 32, lives in chennai, india and is the managing partner at be positive 24, a full service communications agency.
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7 comments:
Which is the concept here? I don't get it...
think it's you've sleepless nite that you see things dizzy!
I guess since you're up all night talking on the phone, you see the whole world in a groggy way the next morning. Unless i'm wrong!
so, is it wise to tell ppl that if u use this sevice you are groggy the next day?? interesting usp :)
weak.
They are stretching the concept here a bit.
Not liking this.
it doesn't matter u r riding car or taxi......or cycle.......or walking by foot...... air tel is for all category.......poor and rich both are treated same in airtel.........connecting india.,,,,,,,
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