Elevator at Gold's Gym!

A very interesting execution and very clever use of medium by Quadrant Communications, India. Stickers showing two muscular arms were pasted outside the lift doors. Another sticker showing the torso of the body builder with arms stretched was pasted on the inside of the lift wall. When the lift door opened, the arms parted and looked as if the man is forcing the door open. A sure winner for sheer power of the idea!

Agency: Quadrant Communications Ltd. >> Copywriter: Amit Acharekar >> Art director / Illustrator / Photographer: Sandeep Poyekar >> Creative Director: Paul Menacherry >> via