A campaign that features some mind-blowing Art Direction and a really different idea for a brand of condoms called One. I does look like the headline that reads 'Maximum Anti-germs' lost a little of its actual identity during translation but I guess the idea still remains as brilliant. Great work again from South East Asia.Agency: SC Matchbox, Bangkok, Thailand >> Creative Director: Pansoon Sukontapatipark >> Art director: Paroon Suthaveepramochanon >> Copywriter: Thanannop Poonkhlai
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