Thanks to John Mani from the Classic Partnership in Dubai for sending in this interesting new ad on road safety. The ad on Road Safety was cleverly disguised as a ‘Used Cars’ sale ad. The only limiting parameter would probably be the fact that the ad would be read by people looking to buy a used car!Project: Safe Driving >> Client: The Evening Post >> Brief: To highlight the need for driving safely >> Chief Creative Officer: John Mani, Vitthal Deshmukh >> Copywriter: Leela Alvares >> Art Director: Manas Nanda >> Exposure: UAE
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Hi! Visit http://driving-india.blogspot.com for more on changing the culture on Indian roads.
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