The House of Costumes!

A new campaign from McCann Erickson, Singapore for a costume rental studio called Housz of Costumez. The ads are titled 'Nun', 'Osama' and 'Elton John'. I did not get the idea instantly but did after a little thought. What's your opinion here?

Credits: Ng Tian It (Executive Creative Director) >> (Creative Director) Teng Run run (Art Director) >> Gayle Lim (Copywriter) >> Other Credits: Photographer- Teo >> DI Artist- Kin