This is a campaign for CATS, a play directed by T.S. Eliot and music by Andrew Lloyd Webber. I don't really understand the idea here?? May be it is a region specific idea. Can anybody explain?
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- sandeep makam is currently 32, lives in chennai, india and is the managing partner at be positive 24, a full service communications agency.
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9 comments:
Dogs hate cats. Simple, but not a very powerful idea.
I'd say:
Dogs HATE them.
It's not geographical connected, it's just a visaul vs. word game.. You read Cats and see angry dogs.. simple as that. Campaign by Forsman & Bodenfors.
Dogs don't like cats. As simple as that.
It's very simple. Dogs hate cats ( and viceversa). The musical is very famous and has been showing in Broadway for several years now. it's not directed by T. S Eliot, but based on his poems.
lame! awful campaign..
By the way, TS Eliot was a poet on whose work Cats was inspired.
http://en.wikipedia.org/wiki/Cats_(musical)
Where does the "dogs hate cats" thing come from? Every cat and dog I've ever seen interact just fine.
I think it's a terrible campaign.
Sure it's visually shocking, but to make the leap that Cats is so successful that dogs are vicious is a little ridiculous. I can't believe the opera house let that out. It does nothing to reinforce or elevate their brand. There are much better ways to get attention.
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