Thanks to Satish Bhaskaran from Fullmoon Advertising for sending in this campaign for a local jeweler in Kerala, India.
Client: A Geeripai Jewellery >> Advertising Agency: Fullmoon Advertising >> Location: Cochin, India >> Copywriter: Satish Bhaskaran >> Art Director: George Thomas
5 comments:
NICE CONCEPT, BUT THE LAYOUT HAS NO FOCAL POINT. http://anobagogabo.blogspot.com/
wow! we are finally thinking something funny for jewellery and not the same classy BORING stuff!
Way to go Satish!
This campaign is sooo bad! The thinking behind it it's very basic. It's like 100 steps behind that famous brazilian campaign that won gold in Cannes about 5 years ago, for Nathan Jewlery.
Sorry guys!
yeah, but for Indian mentality, this idea is a fresh and bold approach!
In india, people still largely believe in classy jewellery ads...even if it means a million yawns.
Reeks of De Beers campaign which featured on this blog sometime back. A far cry from the original to say the least.
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