IDBI Education Loans!

A really well thought and very well art directed ad for the Education Loans Facility from IDBI Bank. The idea of using currency notes has been done several times but what is refreshing is the fact that it looks fresh here. Nice work from Bates Enterprise in Mumbai.

Agency: Bates Enterprise, Mumbai, India >> Creative Directors: Rajeev Raja, Prash Gaikwad, Rajiv R. Menon >> Art Director: Prash Gaikwad >> Copywriters: Ashutosh Warang, Hardik Jhaveri