Tide Coldwater!

CLIENT: Tide Coldwater >> CAMPAIGN: Save Loads of Energy >> AGENCY: Saatchi, New York >> Executive Creative Director: Tony Granger, Jan Jacobs, Leo Premutico >> Art Director: Mark Voehringer >> Copywriter: Jake Benjamin >> Designer: Kevin Li >> ART PRODUCER: Alli Taylor >> CGI ANIMATION: Saddington Baynes >>

HEADLINE: BUILDING

If everyone in New York City washed their laundry in cold water for justone day, the energy savings could be 5.7 million kWh. Enough to power everylight in the Empire State Building for an entire month. Save loads of energy. Tide Coldwater.

HEADLINE: SHIP

If everyone in Los Angeles washed their laundry in cold water for just oneday, the energy savings could be 11.8 million kWh. Enough to power a cruiseship from Los Angeles all the way to Hawaii. Save loads of energy. Tide Coldwater.

HEADLINE: STADIUM

If everyone in Chicago washed their laundry in cold water for just one day,the energy savings could be 1.9 million kWh. Enough to power the lights foran extra-inning game at Wrigley Field lasting two months. Save loads of energy. Tide Coldwater.