Advertising Agency: Lowe Bull >> Agency Location: Johannesburg, South Africa >> Creative Director: Gareth Lessing >> Art Director: Adam Livesey >> Copywriter: Matthew Brink >> Photographer: Clive Stewart
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- CHENNAI, TAMILNADU, India
- sandeep makam is currently 32, lives in chennai, india and is the managing partner at be positive 24, a full service communications agency.
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4 comments:
I think this is a great campaign - never seen anything like it in this category before. And as a father of a three year old, I know it's based on a big truth!
GIVE ME A BREAK!!!
Do you think a client would approve an idea were you see a 4 year old girl about to suicide? Even though is a joke. Would YOU approve it?
It’s obviously the ghost ad of the campaign, if the campaign is not a ghost itself. It’s the ad that the client didn’t approve, but the "creative" did either way.
PS: The other executions are good and funny.
LOVE the art direction. Copy needs some tweaking. This isnt so overtly suicidal. Lets not get all GM on this!
ehhh... This is a candy brand? For kids? And you see a kid about to suicide?
... not a car brand, or a robot jumping into a river.
See?
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