Just when you think you've seen so many cool guerilla innovations, there's another one that comes along and takes you by surprise. I like this innovation by J and J Sunscreen Lotion. A clever way to promote all their products, explain their benefit and to do it interactively at the same time. Very cool and very well executed too!Monday, April 02, 2007
J and J Sundown!
Just when you think you've seen so many cool guerilla innovations, there's another one that comes along and takes you by surprise. I like this innovation by J and J Sunscreen Lotion. A clever way to promote all their products, explain their benefit and to do it interactively at the same time. Very cool and very well executed too!
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3 comments:
The ad itself is definitely clever. But what distracted my attention was the lady who is testing the ad. I had a hard time to figure out where the stretched arm is coming from. It seemed like something was wrong with the photo or poorly manipulated. I realized that she is wearing two-tone garment that the left and right colors are different. haha.
Very good idea but a little bit old.
http://www.spotanatomy.info/index.php?title=sei_diventata_nera_nera_nera&more=1&c=1&tb=1&pb=1
Amazing! Love your blog btw, I don't get to see so many innovative ads in my country. Thanks!
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