Sustagen Kids is a health supplement enriched with vitamins and minerals and is aimed at kids from 4 to 10 years old. The campaign consists of 3 ads aimed at showing that parents should care for their kids now and not later.
Advertising Agency: F/Nazca Saatchi & Saatchi >> Agency Location: São Paulo, Brazil >> Copywriter: Eduardo Lima >> Art Directors: Luciano Lincoln, Guilherme Taccetti >> Creative Directors: Fábio Fernandes, Eduardo Lima >> Photographer: Zarella Neto >> Art buyers: Cristiano Godoy, Edna Bombini >> Producers: José Roberto Jekl and Armando Ferreira >> Published: March 2007
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