Advertising Agency: JWT >> Agency Location: Sydney, Australia >> Executive Creative Director: Andy McKeon >> Creative Director: Andy DiLallo/Jay Benjamin >> Copywriter: Jay Benjamin/Andy DiLallo/Raylin Valles/Cameron Harris >> Art Director: Jay Benjamin/Andy DiLallo/Raylin Valles/Cameron Harris >> Photographer: Mat Baker >> Account Supervisor: Nick Allen >> Other Credits: Retoucher: Dennis Monk >> Category: Point of Purchase: Posters >> Advertiser/Client: Pet Pantry >> Product/Service: SCIENCE DIET DOG FOOD >> Awards: Cannes Lions Winner 2007 - Silver, POP >> 
8 comments:
This is a stolen concept from a 2005 Clio awards bronze student winner.
That student is from the Academy of Art University in San Francisco.
ugh, not very tasteful anyway
the student ad was for a flashlight... which i think makes more sense.
quite similar to the campaign for phillips brand laxative by JWT, Singapore
When did JWT sydney pick up the lucrative >$5K science diet dog food client? I thought they langushed at the end of the Colgate fooschain at Y&R, Melbourne, and were laregly serviced by a small two person design company. Sounds like another Benjamin DiLaolo Lie... is this how JWT is going to raise it's creative profile. With scams...disappointing
I think its wrong that a well-known agency has to steal concepts from advertising students.
http://studentforums.academyart.edu/aau_website_galleries/ADV/index.html
I, too, have seen the original '05 Clio winner by students from the Academy of Arts School of Advertising. The only way to make it right, in my opinion, is to offer the original creators a part of the profit, prize, or offer lucrative jobs opportunities, as we now know that JWT cannot create without reference, or in this case, completely stolen ideas. At the very least they should write a formal apology. It's times like this that I wish there was a better way for students to protect their ideas. JWT is just reinforcing the same bad image that advertising has been strapped with. It is a shock to see that they would stoop so low.
JWT has not only stolen this idea from students but tried to pass it off as a campaign simply by changing the breed of dog in the shot. By all counts, this is the lowest any agency has stooped.
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