Century Ply products would require the use of a certain natural resource. Therefore as part of their corporate social responsibility the company is distributing 5000 saplings across the city of Jaipur (Rajasthan, India). The bird poo is related to growing more trees and thereafter, the coming of more birds to the city.
Advertising Agency: Bates David Enterprise >> Agency Location: Kolkotta, India >> Creative Directors: Anurag Hira, Souvik Misra >> Art Director: Anirban Guha >> Copywriter: Ranadeep Dasgupta >> Photographer: Supratik Chatterjee
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