Advertising Agency: Leo Burnett >> Agency Location: Sydney, Australia >> Creative Director: Mark Collis >> Art Director: Chris McMullen >> Copywriter: Will Edwards >> Photographer: Gary Sheppard >> Date/Month Published: January 2007 >> 
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These are so simple. They don't say what performance enhanced means, but I figure it means that they've taken something that was pretty powerful to start with and put some crazy crap in there like a newfangled turbo-booster to make it insanely powerful. It's nice when they can tell you that with so little copy.
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