Space in a S P A C I O.

Category: Automobiles

Agency: Saatchi & Saatchi

Client: Toyota

Headline: None

Country: Singapore

I don't understand this campaign entirely. Are they trying to suggest that the SPACIO is a car that has things neatly aranged so that there is a lot of space around the seats. Or is the campaign just trying to tell me that everything is organised in a SPACIO. If it is about suggesting just space, then why not have the seats in vast acres of open land or in the middle of a desert. (maybe they did not do that because it is a force fit that one would never find seats in a desert!). Does anybody have a better explanation of this campaign from Saatchi, Singapore??

A Kodak Moment!

I don't know which agency did this but I know that it picked up an Andy Award in 2003. I like the whole point of using the film in various aspects of celebration and happiness. No doubt, the term Kodak Moment represents happiness in so many parts of the globe today. Nice work!

Thanda Matlab Coca-Cola!

Category: Non-Alcoholic Beverages
Agency: McCann Erickson
Client: Coca-Cola
Headline: Thanda Matlab Coca-Cola
Country: India

There are some ads that very strongly and effectively use local language, local habits and surrounding to convey the message in an interesting way, this is one of them. This 2003 campaign for Coca-Cola won a Cannes Lion in 2003. I know that this is an old campaign but I thought it would be good to share it with visitors from other countries. PS: Thanda Matlab Coca Cola literally translates to Cool Means Coca-Cola!

Mix N Match! It's like Visual Typography...

Here's one more campaign from Decathlon. This one won an Epica in the year 2004. I like the style of mxing typography and visuals to convey the final message. Intresting and holds me back for that extra second to find out what the ad is telling me.

Magic in Photography!

Category: Fashion
Agency: 1 pointsize
Client: Perri Alley
Headline: Crafted From Nature
Country: INDIA

This campaign picked up about 10-15 International Awards last year and was done by 1pointsize. An agency owned and run by Mr. Sharad Haksar. Chennai's hotshot photographer who weaves magic and creates stunning ads time and time again. His agency was awarded the agency of the year at the Chennai Ad Club Awards in 2005. Most of his work features absolutely stunning photography. This campaign is truly brilliant for the idea and the way it has been executed.

BE GAME!

Category: Fashion
Agency: Fish Eye, Bangalore
Headline: Various
Client: SF Jeans
Country: India

I think all the work done for SF is a kind of a revelation to the Indian Fashion Industry. In each and every single piece of communication from this brand, I see a sense of attitude. It moves far away from talking about the product, its great material, the confidence it brings along, the fact that it can attract women, the pricing or anything else that we so commonly see on Indian Fashion Advertising.

Instead it tries to sell me an attitude. Nobody buys Nike today because it's a great shoe. We buy it because of the attitude it sells! Similarly, most SFAds make me feel a part of their own philosophy of "BE GAME" for anything that comes your way. I so badly wish I had written any of these ads. They are just so amazing if you try and understand the kind of attitude they bring along. Superb!

Low on price, High on Creativity!

I think this campaign is cool. I can't stop smiling every time I look at it. The whole point of taking something as cliched as reduced prices and putting a bizare twist on it is nice. But I dont think it is a great campaign or anything like that becoz I'm sure most creative people would have come up with something similar. What works here is the art that supports the idea wonderfully! PS: This won a Cannes in 2005!

s i m p l i c i t y . . .

I remember the number of times, we creative people at agencies are constantly cribbing about the fact that we have to come up with campigns even when the client does not have a budget for a lavish shoot of any kind. I wonder if this campaign came up because the client had no money to shoot or if this was just pure genius of coming up with a campaign irrespective of all the other factors like what budgets, which photographer, what medium, how big is the ad, etc, etc.

This is the new Weight Loss Programme!

Product: Food
Client: Campina
Agency: Unknown
Headline: Only 0.1% fat
Country: Unknown
Medium: Outdoor

Not everybody will get this ad immediately but when you do I'm sure you'll be like OH! DAMN, why did'nt I think about that! Nice stuff. Picked up a few awards too...

Really Really Sharp & Precise

Yet another winner at Cannes 2005. But I have just one question, with such works of art being carved out, are these still simple knives for my home and kitchen or what?

Soundproof Windows By WERU

This Campaign picked up a Cannes Lion at the 2005 Cannes Ad Festival. This is actually a follow up to the start of the campaign in 2004. Shall try and find that one too so that you can judge which one is nicer!

Baygon Killed Spiderman!!

I don't clearly remember if this is an ad done in India or somewhere Internationally but it's been one of my most memorable ads ever! It's funny, clever, intelligent and gets the point across very very well. Kudos to whoever thought of this one...and my apologies to D.C. Comics and the makers of the movie "Spiderman"! ;)

Four Fresh Creatives

I found these 4 ads via Hidden Persuader. I am quite confused about the language used in the first ad done by a German Agency named KNSK Werbeagenteur! Is there a word called "Drunks". I'm not sure but even otherwise, what is this ad trying to tell me? That this is a newspaper that tells me the truth every morning? If that is the case then, the next sub-headline "Know what's going to be important" is irrelevant, I think. Honestly speaking, weird ad this one!

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The second ad is for PS2 and was done by TBWA, Paris. It definetely lives up to the Bizzare value of all the other PS2 ads done so far. An octopus preparing itself for the winter games...well, what can I say about that!

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The third ad for Kit Kat was done by JWT, Italy. It shows the ghost taking a break and hiding under the sheets. I still don't think it's great or anything but should bring a smile on a face or two.

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The fourth and last ad for Toyota Hilux and was done by Saatchi & Saatchi. The metaphot for showing how tough a car the hilux is when it is used instead of an iron ball to demolish a building...not excited with this one either...

Game Anyone?

Category: Entertainment
Client: Playstation
Headline: None
Agency: TBWA
Country: Unknown

Some people think these ads are cool, some other think they are morbid and grose. Some others love them for their irreverent attitude. I think they are bizzare but then i really don't know if this is the attitude required to sell a game to kids! And even otherwise, India really does not have a big PS2 market as of now, so I can't be completely sure of how to judge this campaign even though it picked up a Cannes Lion in 2005.

Brilliant Typography Yet Again!

Veja is a Brazilian (I think) Magazine that claims o give its readers both sides of every story it publishes. But right now, all I am thinking is...how did somebody even think of something so brilliant?? Mind blowing Typography to support a stunning idea. Absolutely rocking to the core!!

Black Belt for your Thumbs!

This ad for Playstation 2 goes on to emphasize on the power of thumbs that has been widely used for a lot of Playstation Print Ads in the past. Brings a smile on to my face for sure and not to mention, it's a memorable idea! Via Frederick Samuel

W I D E - S H O T from N I K O N

Nice Ad for Nikon this. Simple and gets the message across without any worry whatsoever!

World Aids Day Awareness!

Today is World Aids Day and this was a campaign done by a French Agency a while ago. I felt it was appropriate to put it up today. This campaign tells the reader that nobody is safe from the disease. They say the discrimination is deadlier than the disease. So find a victim and make him/her happy today!