The Thristy Crow

This absolutely brilliant piece of Guerilla Communication was done by McCann Erickson in SL and was inspired by the thirsty crow story. Every coin dropped into this box increased the amount of water dispensed by it. Great thought for the Tsunami Fund sponsored by Western Union Money Transfer, Sri Lanka.

Nike Soccer World Cup TVC Series

Lucas from São Paulo, Brazil in South America has just delivered news about the new TVC campaign for Nike. A series of 8 films to promote the Footbal (Soccer) World Cup 2006 and Nike's sponsored athletes.

To promote the 2006 Football (soccer) World Cup, Nike has launched a campaign called Play Beautiful (Joga Bonito, in portuguese) which consists of eight serialized videos, the first showing a ficticious cause group, headed by real-life, legendary footballer Eric Cantona, taking over a television station to deliver the group's message of encouragement. Nike's challenge is to fight against violence, racism and bad football games.

Future videos will also feature Cantona along with other currentfootballers. The video was produced by Wieden & Kennedy and F/Nazca Saatchi& Saatchi, who handle work for Nike in Brazil, created the site with strategy support by Live Ad.

The films are going to be released in first hand on the web before they go to the mass media. The first film of the series was launched yesterday and it's going to be on TV by the 13th or 14th of February.

The project is called NK6.com.br, and is responsible to spread the play beautiful idea on the web and get soccer fans together to promote thebeautiful way of playing the game. You can check out the first video here: http://www.nk6.com.br/jogabonito

Organ Donation!

Organ Donation: Now look at this campaign as opposed to the one done by Vizoo a few posts earlier. I think this one tells me the same message in a much more convincing and appreciative manner. Unlike the blood and gore from Vizoo. But then, there are ideas and there are ways to deliver them. Maybe those ads work better to a ceratin kind of T.A. and these do to some others.

Adoption by Ogilvy, Mumbai

This amazingly cute campaign was done about 3 years ago by Ogilvy, Mumbai for 'The Indian Association for promotion of Adoption and Child Welfare'. It still stirs my mind everytime I see it. It conveys the point of adoption in a manner that is quite heart rendering and genuine. Superb!

Absolute Crap from JWT, Sao Paulo

Found this ad here yesterday and it made me want to puke the minute I saw it. I believe this is rubbish in the name of advertising. Why would an ad like this even make me want to buy a strip of chiclets. Simply Mindless and meaningless! I think the team at JWT, Sao Paulo needs a break. Anybody disagree?

aaaaaaaargh!

This is a campaign for Organ Donation but it kind of scared me rather than convincing me. Did it do the same to any of you guys? I have an opinion that showing a lot of gore in ads often make them repulsive and even hard to watch. Making you lose a prospective viewer rather than the curiosity or convincing factor. This campaign did just that too me. Does anybody feel the same too??

Kenstar @ the One Show Showcase 06!

This campaign from Quadrant Mumbai is a part of the One Show Creative Showcase 2006. Amit Achrekar, the copywriter behind the ads says that the real challenge was the fact that there is a market full of air conditioner brands that propagate ‘cooling’ as their proposition. “So, since Kenstar is also about the cooling factor, we had to make sure that the visual idea was different enough to cut ice with the consumers.” I like this campaign, pretty easy and well executed. :)

HIV+ Mousefear! Web Banner

I've tried to load the HIV+ Mousefear Web Banner out here. I hope you guys can watch it and enjoy it. Hope this works! :)

Bad Ad or Good Lubricant?

This is an ad for Gel Manix, a lubricant. From my little understanding of global languages I think this was done somewhere in France. But there's something about this ad that makes me not like it a lot. Can't really figure out what it is! What do you think, is it just about delivering the message or is the manner in which you do it a important as well? Judge for yourself!

HIV+ Mousefear!

Found this amazing web banner against HIV Discrimination. I really loved it. I wanted to post it here but never knew how to do it. Can anybody help me with that? I'm just posting it in an image format for all of you.

It's got a damn cool idea that is supported by some even cooler execution and tells you the message loud and clear. Does anybody know the agency that did this web banner? Stunning Stuff!

Bag-vertising?

More and more shopping bags are getting innovative and interesting with each passing day. I love the fact that clients and agencies are waking up to the fact that advertising is not just restricted to a print ad, a TVC, a radio spot or a billboard but every single aspect of a client is a part of his/her advertising. A philosophy that will lead us to seeing more stunning work in the most unexpected categories that may not be even defined in the current scheme of things. All these 3 pieces deserve a standing applause for what they are. Great work.

Oil of Olay by Saatchi & Saatchi

Saatchi & Saatchi is the agency behind this ad for Oil of Olay Dark Circle Remover. An old ad that picked up a Cannes, a One Show, a D&AD and numerous other awards but still as effective as ever!

All Incoming Free!

This is an old campaign from Hutch done by Ogilvy, Mumbai and each time I see it, I remember the oohs and tha aahs that came during the time it was done (free incoming calls were a big thing then). Extremely simple idea with execution that is as simple and staright forward. Nice stuff.

Light Effects.

Copy: Stop scaring your guests.
Ad Campaign for a Lighting Solutions Company.
Via: Luerzers Archive

aaaaaaaaaaaaaaarghhh!!

I remember the first time I saw the first Campaign Brief Campaign in a One Show Awards Annual and I was like, hey that's a fresh idea. It had never been done or tried before...

And then they did the same idea again (just executed it a little differently) and now they are back for the third time with the same idea executed a little more differently! I mean, move on. The idea ha become a stale one and no matter how differently you try and execute it, it is not going to matter!

Get an idea that pushes the same thought process forward or move along and get a whole new one. And by the way, this campaign is kinda ugh! and I still don't know if everybody gets the message at the end of the day.

Times Matrimonials

A campaign for the Sunday Times Matrimonials from Vyas Gianetti Creative, Mumbai. I like each of the headlines. Remember, the T.A. here would probably be the young urban Indian and the ads do the right thing by talking in a tone and manner that bring out the most important aspects that he might consider while finding a dream partner.

I recently saw another matrimonial TVC where the husband virtually acts like a dog following his wife's instructions and the ad ends on a note the one must choose a partner with care or something like that. I somehow like this aaproach better.

Pandey Ji & the Scam Saga!

Looks like some controversies never die and the debate shall go on. Found this Interview with Mr. Piyush Pandey via agencyfaqs. I thought it would be great to know your opinion too. Read on and speak your mind:

‘Scam ads’ is all about bad losers spoiling the party

Ogilvy & Mather India's chairman & national creative director, Piyush Pandey, has been in the eye of a storm lately with virtually half the Indian advertising industry speaking in hushed voices against his domination of the Abbys and even accusing him of indulging in 'scam ads' to win awards.

Pandey, who has maintained a low-profile during all this time, comes out in the open for the first time to takes on these accusations and his detractors in the industry head-on. And in-between, he also speaks on how advertising is selling itself cheap and creative trends to watch out for this year.

Excerpts:

You have been accused of running Abbys as O&M extension?

People shouldn't blame O&M for their failures. Please stop behaving like bad losers or you'll spoil the game for young people who're the future of this industry. Some people have short memories in this industry and they should refresh it a little bit. They may like to do a little homework too. And this isn't about Abbys. They must check from the inception of the Advertising Agencies Association of India (AAAI) till when O&M stopped participating - who's work dominated the AAAI awards? Till the A&M awards closed down, who dominated these awards?

Till such time O&M stopped participating in the big-bang awards in Bangalore and Chennai, who dominated it? Basically, if young people at O&M did good work and you did not, why blame us? So therefore, if you have a personal agenda of either living up to your secretarial responsibilities this year, please don't blame O&M for it. Life is too short, let's try and admire the good work and get on with it.

Some people also point out that some of your award winning work is basically 'scam ads'?

I think people should look into their own work, their own one-offs. Look at their own victories before they start pointing fingers at others. And those who have issues against awards and one-offs should look at their own awards and their acceptance of being on the jury of international awards, despite claiming not to believe in them.

What are the 'creative trends' in advertising for this year?

Manifestations of reaching out to people will change with availability of new mediums in mobile, internet and radio. What will not change is the value of an idea. Human emotions will not change. But, there will be experiments on new ways of presenting it to consumers. Communication will have to keep in line with the evolution of a society. For even while we have the new-age bold cinema in India, the Advertising Standards Council of India bans a VIP Frenchie ad, which does not show any people, least nude or semi-nude models!

The society will find its own balance, and if need be, will go back to its roots to find answers. Look at the new film, Rang De Basanti. I think it's good, for it tries to address today's problems by using the past. The message is clear, you can't write away your past.Do you see advertising discipline maturing in India?In India, the ad industry is little less aggressive than it should be. It usually sells itself cheaply. It is sad that this industry doesn't behave like MF Hussein, who doesn't work on a turnover target but a dream, an idea.

If you plan your life around (financial) targets, clients will use those targets against you. But an idea doesn't come cheap. The ad business should, once again, start living the ideas, start valuing ideas, take more pride doing what we're doing and charging clients for it. We should get into a scenario of a stronger sales-driven compensation.

How does the ad market look this year?

The market is looking good. Clients are doing well, and they'll be experimental this year. They will invest in new media in a small way. I hope you won't call it a 'scam ad' next year.

Via: The Economic Times

save the marriage

Amazing! Delivers the message pretty loud and clear I guess. Any idea which agency did this ad?

Ogilvy WWF

One more creative from Ogilvy, but this one is not from Mumbai. This ad for WWF was done by Ogilvy Chennai by Art Director, Binu Verghese! Pretty simple, straight forward and sweet.

Z II E II B II R II A II crossing

Another creative from Ogilvy Mumbai for the Mumbai Traffic Department but it just seems way to dated for my liking. If this Ad was done say 3 years ago, I would have said nice but I just don't get the feeling that it is something that hasn't been tried before. This whole image manipualtion thing does not have the impact of a creative that hits you unexpectedly or in that manner.

Sargam by Ogilvy, Mumbai

Both these ads for Sargam were created at Ogilvy Mumbai. I'm still a little too dazed to judge them. Something doesn't seem perfect in either of them. Maybe I am being a little too closed in my approach to them but can anybody tell me what they think of these 2 ads?

Neil French Apology!

Advertising is the most fun you can have with your clothes on...but keep them on coz you never know what could happen once you take them off! Ad Guru Neil French and his controversy at Toronto is a thing of the past but then it looks like the man is back with an apology...if you can call it that. Read on to know what he has to say about the whole incident...makes a good read.

Cafe RED by Lowe, Delhi

The team of Priti Nair, Udayashankar rao, Brijesh jacob, and Suraj Kumar are the brains behind this campaign for Cafe Red in Delhi. I somehow believe that december often is the best month for creative ideas from across the world. May be it has to do with Santa Claus. :)

Jokes apart, I like the way this campaign tells me that there is a quicker alternative available. May be the art could have been better, but then again it is december and ther's so much more to do!

Adopt, a saner approach to creativity!

I generally like most of the work from 1pointsize and am of the general opinion that chennai gets most of its best creative campaigns from there. This campaign for the Blue Cross of India left me a little dissapointed. I get the fact that being creative and delivering a certain message in an interesting manner makes a big difference in the way the message is recieved, But what if the message is completely lost in acheiving the creative aspect of the ad?

I showed this campaign to almost 15 people and barely 2 of them got what the typography was trying to tell them. Maybe it's the execution or the idea itself but I just don't seem to think that this is a great campaign. Especially because it is not a niche product where it is OK if only a few people get the idea. It's adoption and that is an extremely generic sector of people you are talking to. Anybody thinks otherwise, shout it loud! :)