Help a Child, Save an Adult!

This powerful campaign against sexual abuse on children won an Epica last year. I really think the lines are extremely powerful and go a long way in describing how an abused child could continue to grow into an abused adult. Amazing lines, very very efficient.

The FedEx Tee!

Great idea where fedex packages where printed on t-shirts to look like the person wearing the t-shirt was carrying a FedEx Package :) Clever work!

Nova Schin Beer

More stunning work from Macacolandia for Nova Schin Beer. The art here rocks equally thought its a technique I think I have seen before. Nonetheless, it is still brilliantly done.

Awesome Art From Macacolandia!

This campaign for Fischer America by Macacolandia was one I really liked for its great execution. Log onto the site to see more stunning work done by Macacolandia, a Brazilian agency that's into illustrations and story boards. I'm extremely curious to know what this campaign really means. Can anybody help and do the needful?

Fountains by Schweppes!

Thanks to Dubbios Matthias from duvalguillaume for sending in this new ambient campaign for Schweppes. A whole lot of fountains in several different European countries like Germany, Switzerland, Sweden, Norway, etc. will be dressed as a bottle of Schweppes, thus illustrating in real life the sparklingness of a Schweppes. Great Idea!

Senso - Italian Food Festival

This one-off ad for an Italian Food Festival at the Senso Restaurant picked up truck loads of awards across the planet a few years ago. It still is one of the classic ads done by an Indian Agency I fondly recollect. Amazing Idea and some equally brilliant photography and art direction to match. Sooperb Ad!

Come C L O S E R!

This piece of communication for a Funeral Services Home left me chuckling but I don't know what to make of it entirely. Anybody got a point to make? :)

NDTV Windows

This Ambient Media Idea by McCann Erickson, Mumbai featured Television Sets cut and placed around windows in local trains depicting the fact that NDTV brought naked reality to life. The team behind the idea included Prasoon Joshi, Kapil Tammal, Manish Bhatt, P.K. Anil Kumar and Raghu Bhatt. Nice way to combine a message and adapt it brilliantly to the medium.

The Thristy Crow

This absolutely brilliant piece of Guerilla Communication was done by McCann Erickson in SL and was inspired by the thirsty crow story. Every coin dropped into this box increased the amount of water dispensed by it. Great thought for the Tsunami Fund sponsored by Western Union Money Transfer, Sri Lanka.

Nike Soccer World Cup TVC Series

Lucas from São Paulo, Brazil in South America has just delivered news about the new TVC campaign for Nike. A series of 8 films to promote the Footbal (Soccer) World Cup 2006 and Nike's sponsored athletes.

To promote the 2006 Football (soccer) World Cup, Nike has launched a campaign called Play Beautiful (Joga Bonito, in portuguese) which consists of eight serialized videos, the first showing a ficticious cause group, headed by real-life, legendary footballer Eric Cantona, taking over a television station to deliver the group's message of encouragement. Nike's challenge is to fight against violence, racism and bad football games.

Future videos will also feature Cantona along with other currentfootballers. The video was produced by Wieden & Kennedy and F/Nazca Saatchi& Saatchi, who handle work for Nike in Brazil, created the site with strategy support by Live Ad.

The films are going to be released in first hand on the web before they go to the mass media. The first film of the series was launched yesterday and it's going to be on TV by the 13th or 14th of February.

The project is called NK6.com.br, and is responsible to spread the play beautiful idea on the web and get soccer fans together to promote thebeautiful way of playing the game. You can check out the first video here: http://www.nk6.com.br/jogabonito

Organ Donation!

Organ Donation: Now look at this campaign as opposed to the one done by Vizoo a few posts earlier. I think this one tells me the same message in a much more convincing and appreciative manner. Unlike the blood and gore from Vizoo. But then, there are ideas and there are ways to deliver them. Maybe those ads work better to a ceratin kind of T.A. and these do to some others.

Adoption by Ogilvy, Mumbai

This amazingly cute campaign was done about 3 years ago by Ogilvy, Mumbai for 'The Indian Association for promotion of Adoption and Child Welfare'. It still stirs my mind everytime I see it. It conveys the point of adoption in a manner that is quite heart rendering and genuine. Superb!

Absolute Crap from JWT, Sao Paulo

Found this ad here yesterday and it made me want to puke the minute I saw it. I believe this is rubbish in the name of advertising. Why would an ad like this even make me want to buy a strip of chiclets. Simply Mindless and meaningless! I think the team at JWT, Sao Paulo needs a break. Anybody disagree?

aaaaaaaargh!

This is a campaign for Organ Donation but it kind of scared me rather than convincing me. Did it do the same to any of you guys? I have an opinion that showing a lot of gore in ads often make them repulsive and even hard to watch. Making you lose a prospective viewer rather than the curiosity or convincing factor. This campaign did just that too me. Does anybody feel the same too??

Kenstar @ the One Show Showcase 06!

This campaign from Quadrant Mumbai is a part of the One Show Creative Showcase 2006. Amit Achrekar, the copywriter behind the ads says that the real challenge was the fact that there is a market full of air conditioner brands that propagate ‘cooling’ as their proposition. “So, since Kenstar is also about the cooling factor, we had to make sure that the visual idea was different enough to cut ice with the consumers.” I like this campaign, pretty easy and well executed. :)

HIV+ Mousefear! Web Banner

I've tried to load the HIV+ Mousefear Web Banner out here. I hope you guys can watch it and enjoy it. Hope this works! :)

Bad Ad or Good Lubricant?

This is an ad for Gel Manix, a lubricant. From my little understanding of global languages I think this was done somewhere in France. But there's something about this ad that makes me not like it a lot. Can't really figure out what it is! What do you think, is it just about delivering the message or is the manner in which you do it a important as well? Judge for yourself!

HIV+ Mousefear!

Found this amazing web banner against HIV Discrimination. I really loved it. I wanted to post it here but never knew how to do it. Can anybody help me with that? I'm just posting it in an image format for all of you.

It's got a damn cool idea that is supported by some even cooler execution and tells you the message loud and clear. Does anybody know the agency that did this web banner? Stunning Stuff!

Bag-vertising?

More and more shopping bags are getting innovative and interesting with each passing day. I love the fact that clients and agencies are waking up to the fact that advertising is not just restricted to a print ad, a TVC, a radio spot or a billboard but every single aspect of a client is a part of his/her advertising. A philosophy that will lead us to seeing more stunning work in the most unexpected categories that may not be even defined in the current scheme of things. All these 3 pieces deserve a standing applause for what they are. Great work.

Oil of Olay by Saatchi & Saatchi

Saatchi & Saatchi is the agency behind this ad for Oil of Olay Dark Circle Remover. An old ad that picked up a Cannes, a One Show, a D&AD and numerous other awards but still as effective as ever!

All Incoming Free!

This is an old campaign from Hutch done by Ogilvy, Mumbai and each time I see it, I remember the oohs and tha aahs that came during the time it was done (free incoming calls were a big thing then). Extremely simple idea with execution that is as simple and staright forward. Nice stuff.

Light Effects.

Copy: Stop scaring your guests.
Ad Campaign for a Lighting Solutions Company.
Via: Luerzers Archive

aaaaaaaaaaaaaaarghhh!!

I remember the first time I saw the first Campaign Brief Campaign in a One Show Awards Annual and I was like, hey that's a fresh idea. It had never been done or tried before...

And then they did the same idea again (just executed it a little differently) and now they are back for the third time with the same idea executed a little more differently! I mean, move on. The idea ha become a stale one and no matter how differently you try and execute it, it is not going to matter!

Get an idea that pushes the same thought process forward or move along and get a whole new one. And by the way, this campaign is kinda ugh! and I still don't know if everybody gets the message at the end of the day.